For any company, the employees’ health and wellness should always be one of the top priorities. With this said, it is nothing new for employers to start up their own programs in-house. These two things affect employees’ morale quite greatly, so it is just reasonable to give it a thought or two in terms of company strategy. If a company is just starting their own, marketing wellness programs should be a well thought out series of actions. Here is what employers need to know in terms of encouraging employees to join the activities and how they can sustain it in the long run.
First, the employer must know if there are people who are interested in working on their fitness. If there are a decent number of employees who are willing to partake in future wellness programs, then that is good. If there aren’t a sufficient number of employees, then the employer must now do its magic in marketing wellness programs under their roof. The motive should be clear that the company cares about their employees’ health and that they are definitely putting their morale on their list of priorities. It is important for employees to feel like they are in good hands with their employer. Implementing such program is a good way to communicate such.
A win-win situation
There are many other good effects of implementing health-related programs. It is known that healthy employees perform better at work and they foster better relationships with their peers. It needs to be clear from the get-go to the employees that they should also take care of their health as well. For it to be communicated to them, the employer must make it clear that working on their overall fitness and health has a lot of good effects – not only to the company, but to themselves as well. Having a health-related program is a win-win move for the company and its employees.
Simple ways to implement the program
A good way to market the program is to have regular classes like Zumba and aerobics in the comforts of the office. It is also important that these are offered for free. When you have in-house fitness classes, you allow the workers to save money in terms of transportation and for the class itself. This is a common move made by companies, as they only need to invite an instructor or fitness expert to come in. A lot of employees avail of the classes because of its sheer convenience. Some of the popular in-house classes held are hip-hop dancing, yoga, and as mentioned, Zumba. Make sure that these classes are do-able by any age group and fitness level.
Some companies don’t have the luxury to have in-house classes, so what they do is have discounted rates in commercial gyms.
To motivate employees in partaking in this program, some companies hold contests that will measure the progress of the employees. Those who have made the most progress will be given treats or prizes by the company. This could be leave credits or a small cash prize. This is a good motivator since it is working with a reward system. Good work merits good rewards as well. It should be kept in mind that this is also teamwork, as everyone should root one another while they are on their way on reaching their fitness goals.
Appointing a czar
The company should also appoint a fitness czar who will encourage more employees to be on board and to check up on the current participants’ progress. They should be good team leaders and motivators, and that they should be friendly to their peers who might be intimidated with the thought of getting into the program. He or she will also serve as the coordinator between fitness instructors and gyms. He or she will be a good asset to the company, since if they do their job well; there will be an increase in morale across the board.
Other simple ways to promote the wellness program is to post it on the company message boards and to the fitness czar to send out regular emails to the entire company if there are classes on the way. Marketing wellness programs in a corporate setting might be a difficult feat, but if the message is clear – that this will benefit both employer and employee – then the job will be fun and simple. Also, if the program is already being implemented, the company should make an effort in sustaining it for the months or even years to come. Employee health and well being are two things that shouldn’t be overlooked, therefore, it is essential to have health-related programs in every company.
Coordinate with experts and instructors
If you are a company looking to start your own program, there are fitness and health experts out there who will be more than willing to coordinate with you. These things are best implemented with an expert on board, so that you know that you’ll be doing good things to your employees rather than putting them in potential harm. Feel free to contact instructors who are open to working with you.