Hotels today are multifaceted. In addition to providing accommodations, most hotel owners tie in a restaurant to offer a unique range of palatable cuisines and function rooms that will serve as exclusive venues for important occasions like birthday parties Adelaide. And because most, if not all, of today’s potential customers looking for these exact services are online, why not market these venues and your other hotel services through the internet?
Online Marketing for Hotels & their Amenities
It should star with an effective website.
A hotel business needs to have a professional looking website that is also effective as an online marketing tool. Your hotel website needs to have a fresh looking, modern layout that should have the capability for online booking as well as a CMS or content management system like WordPress so that it will also be easier for you to edit or add fresh, new content every now and then.
Visitors to your website will want to navigate with ease to browse pertinent information about your products and services. So you must aide that by giving them a hotel website that is not complicated but has all the functionality that they need; like sending their queries, providing them with all the important information on how to contact you, or allowing them to easily book dates for using the hotel and its amenities.
You don’t need to create different websites for each product, amenities, or services that your hotel provides. You can just create a domain name for your hotel business and provide exclusive sub-pages for every other venue or additional product or extra service that your hotel business offers.
This is important because you will only need to spend time and effort on improving the online marketing results of your whole hotel business website, which will only be for one website. If your hotel’s popularity increases online, chances are the other amenities like your hotel restaurant or function rooms will soar in popularity too. Whereas, creating different websites for the other amenities will lead you to spend a bigger amount of time and effort with no assurance of having any of them improving your online marketing efforts.
Placing relevant, professional, and high-quality photos is extremely important for your website too.
Your professional website will also get its needed boost if you provided high-quality photos of the hotel’s various rooms, restaurants, function rooms, and other amenities. Investing in a good photographer who knows the proper composition, lighting, and editing of your hotel’s photos are crucial because these photos will represent your business. You want them to be as enticing as possible to your potential guests and not turn them off.
Then you must apply on-page SEO to your hotel website.
Creating an effective website should not only end in making sure that it is user-friendly to potential customers. Applying on-page and off-page SEO are essential for your marketing success. These elements will make sure that the internet, especially search engines will recognise your business website as authentic and appropriately belongs to the hotel industry.
As you continue your online marketing efforts your website will eventually land on top of the search engine page for terms related to your business products or services, which will translate to more visits by potential customer. An important element of your website’s on-page SEO is the appearance of keywords, like “Function Rooms for Hire Adelaide” if you are offering function rooms for customers in Adelaide or “Hotel Restaurants Adelaide” if you are targeting customers who may be looking for unique hotel restaurants within Adelaide.
Keywords like these should be scattered throughout the important pages of your website. Location specific keywords, like the examples above that have the term “Adelaide” at the end, are useful for local search optimisation so that you can target your local customers effectively.
Your web pages’ Meta Title and Meta Description will also need to be effective for both actual website users and search engines. Many other SEO elements of your website should be discussed and handled by a professional SEO expert or online marketing expert.
Expand your website’s popularity online through off-page SEO.
After you have ensured the actual web pages of website for SEO preparedness, you then will need to apply off-page SEO to help your website rank up on search engine results page, such as Google’s. This is the part where you need to list your website on important location and venue listing websites like Hotels.com, Local.com, Yelp, Yellow Pages, Foursquare, and many other hotel and venue listing websites.
This is a crucial part of the marketing strategy because then you will be able to target specific sites for your other services like your hotel restaurant or function room services. There are many other off-page SEO techniques that you can employ and you can learn more about that through an SEO expert.
Social Media Marketing for Hotels
The social media platform has fully bloomed and is now in full swing. This is the ripe time to get on the bandwagon for your hotel business. Many of today’s potential customers are engaged through social media sites like FaceBook, Instagram, Twitter, YouTube, and many more.Create a resounding presence for your hotel and its many services through these popular social media sites. Then you must link these platforms to your actual hotel website.
These social media sites allow you as the hotel owner to provide a two-way communication system to your guests and potential customers. You can post constant updates on these sites, so you can advertise your promos and packages, and you can receive previous customers’ feed backs as well as potential customer queries. This is a great way to learn about your weaknesses so you can improve on them.
So, remember that in today’s world where almost everything is online, you should never get left behind. Improvements on your hotel and its services must always be reflected on its online presence so that your customers will be constantly updated. Harness the power of the internet and exploit the proper ways to market your hotel services online.