Australian Industry Professionals Marketing

Deaf Lottery



Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

Professionals - Marketing Professionals - Online Professional - Marketing Search





Deaf Lottery

International Marketing In The Network Economy

RRP $192.95

Click on the Google Preview image above to read some pages of this book!

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.


Marketing Organization Development

RRP $283.99

Click on the Google Preview image above to read some pages of this book!

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and OD consultants' role. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. This book focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book also delineates marketing and sales discipline to describe how these are different disciples. This book meets not only unique OD consultants' need by reflecting the philosophical background of OD and unique marketing challenges but also HRD managers' need who are interested in promoting or selling their change interventions within their organizations.


Marketing Yourself With Technical Writing

RRP $329.99

Click on the Google Preview image above to read some pages of this book!

Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered.
The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.



Search

Australian Industry Professionals Marketing Articles

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing

Deaf Lottery