Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments

Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

Professionals - Marketing Professionals - Online Professional - Marketing Search






Culinary Nutrition For Food Professionals, 2nd Edition

RRP $249.00

Click on the Google Preview image above to read some pages of this book!

In today&#146;s market, a large percentage of food consumed is eaten or purchased away from home which has created an increasing demand for healthful options across all segments of the food industry. Now, more than ever, your customers realize that diet plays an important role in maintaining good health. The completely revised, second edition of Culinary Nutrition for Food Professionals gives you all of the information you need to balance taste and health while maintaining your unique niche in today&#146;s competitive marketplace. This book is oriented toward nutrition applications to foodservice including:<UL><LI>food science and nutrition science<LI>current dietary recommendations<LI>new food labeling regulations<LI>product selection<LI>menu planning for specific clientele and operational segments<LI>recipe development, nutrition analysis, and cooking techniques<LI>merchandising healthful options in the menu mix<LI>staff training<LI>agricultural, industry and current food safety issues<LI>marketing</UL>In addition, a one-of-a-kind chapter addresses fitness and diet needs for food professionals. It is designed as a guide for maintaining peak productivity at the work site. Culinary Nutrition for Food Professionals is recommended by the Educational Institute of the American Culinary Federation and has been endorsed by educators and other food professionals as a key textbook for both culinary and hospitality management programs. In addition, the book is a vital and current reference for foodservice managers, chefs, caterers, food product developers and retailers, restaurateurs, food writers, and health professionals. It is also a practical reference for individuals who wish to learn the professional approach to cooking for taste and health. Food professionals and educators are saying this about the revised second edition of Culinary Nutrition for Food Professionals: &quot;This book will certainly be useful to all of us.&quot; &#151;Julia Child, Cambridge, MA (From the Foreword) &quot;This book should be part of any professional chef&#146;s library. It is current and on target with the needs of the food service industry as it meets and adapts to the consciousness of today&#146;s nutritionally aware customers. This book will also be an excellent tool to meet the needs of our young culinarians entering the profession. It is written in a style which is easy for the professional chef to follow.&quot; &#151;Noel Cullen, EdD, CMC, AAC, Chairman, American Culinary Federation Educational Institute; and Associate Professor, School of Hospitality Administration, Boston University &quot;In these times when the American public is examining their diet so closely, it is more important than ever that cooks and chefs move to increase both their knowledge of nutrition and its implications. Carol Hodges&#146; book is a comprehensible yet accessible look at the many aspects of diet and nutrition. It is an outstanding book for anyone who works with food to increase their education in a subject that is on the front line of the cooking profession.&quot; &#151;Chris Schlesinger, Chef-Owner, East Coast Grill and The Blue Room, Cambridge, MA &quot;To say I am impressed with the content of the book would be an understatement. It is, in my opinion, right on target with what every foodservice professional needs to know to adapt his or her recipes and menus to meet the changing needs of today&#146;s customers. It is written at the level and in the vocabulary of a chef, foodservice manager, and other foodservice professionals.&quot; &#151;Jeff Larson, CEC, Dean of Instruction, Northeast Metro Technical College, St. Paul, MN (From the Foreword) Special Note: This book is recommended by the American Culinary Federation and the international Association of Culinary professionals for meeting certification requirement


How To Create A Successful Marketing Plan

RRP $18.99

Click on the Google Preview image above to read some pages of this book!

Almost every successful business started with an effective marketing plan and yours can too. Learn How to Create a Highly Effective Marketing Plan to Increase Market Share and Guide Your Business into Success!

You can now discover from the pros how to develop your own marketing plan complete with strategies and techniques that will really work through our book "How to Create a Successful Marketing Plan."

Most businesses will not succeed. Approximately 91% of businesses fail within 10 years, over 50% within five years, and almost 25% within the first year. You can increase your odds of survival and success through an effective marketing plan.

Reading "How to Create a Successful Marketing Plan" is step one of developing a great marketing strategy that helps your business succeed.

Here are just some of the great benefits you'll get in our eBook:

Learn about all the major fundamentals and components needed in a successful marketing plan.

Find out how to conduct your own market research, saving a substantial fee that you might otherwise have to pay to market research firms.

Discover how to establish reasonable goals and objectives that will distinguish your marketing plan as sound and realistic rather than a document of wishful thinking that nobody will take seriously.

Determine how to foresee potential threats or problems and highlight how you will deal with them in your marketing plan.

Learn how to include plans for new marketing opportunities that may unexpectedly arise such as what happened with social media where many businesses were left unprepared.

Find out how to evaluate your competition for inclusion in your marketing plan.

Discover how to deal with the financial and budgeting aspects so the numbers add up.

Uncover the best ways to track the effectiveness or your marketing plan so you can update and make changes as needed.

And much more!


Essentials Of Medical Genetics For Health Professionals

RRP $231.99

Click on the Google Preview image above to read some pages of this book!

Essentials of Medical Genetics for Health Professionals is a concise, accessible introduction to medical genetics for all health professions students. Even with limited exposure to genetics, students can use the accelerated approach in this text to attain a base foundation of genetics knowledge. This book begins with a review of chromosomes, DNA, RNA, protein synthesis, and inheritance patterns and continues with a clinical focus based on understanding different disease processes. A variety of genetic diseases are explored, including what is known about the genetics involved, the signs and symptoms of the disease, and the treatment options available. This book also covers diagnostic techniques and an overview of embryonic development and teratogens. The roles of genetic counseling and screening, as well as the ethical and legal issues related to genetic screening and genetic testing are also discussed. Complete with stated objectives, definition of key terms, references, chapter summaries and end of chapter review questions with answers, each chapter is organized for optimal learning. Essentials of Medical Genetics for Health Professionals will not only have application in the classroom setting for health professions or medical students, but practicing clinicians such as physician assistants, nurse practitioners, and physicians who want to learn more or revisit genetics will also find this book a valuable, useful resource.



Search

Australian Industry Professionals Marketing Articles

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing





imageedit_5_3949838586

Website Investments