Australian Industry Professionals Marketing
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
Essential to any student of the discipline, this innovative new book offers a uniquely comprehensive and applied approach to both understanding and designing market research. Sensitively balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is a vastly accessible, useful, and insightful text. Providing several real life case studies - from the large corporation, through to the small business or the nonprofit organization - Marketing Research is packed with useful learning features such as key terms, definitions, and discussion topics. Offering comprehensive support from a companion website, this book is an indispensable guide to the varied domains of market research.
This book offers aÂ toolkit of methods and technologiesÂ to undertake qualitative research on digital spaces.Â This toolkit, termed "Digital ethnography" byÂ authors Caliandro and Gandini,Â allows marketing researchersÂ as well as scholars of the social sciencesÂ to delve into the digital environment and understand the nature of social interaction, the cultures and meanings of practices taking place across online spaces.Unlike commonly used traditionalÂ methodological strategiesÂ which are "retrofitted" to digital spaces, this book offers researchers a set of tools that are designed for virtual communities--are "digitally native"--and allows students, researchers and practitionersÂ analyses of online social networks like Twitter and Instagram in fresh, new ways.
Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of hipsterism, this textÂ illustrate the practical applications of techniques and tools over the most popular social media environments, in a smooth transition from theoretical principles of research design to practical data collection and analysis.
This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
In Volume 1 of Professor Puzzleworth's Number Searches, the good professor has gathered together 100 of his favorite mind-boggling number search puzzles for you to solve and enjoy. As you make your way through this collection, the professor will put your mind to the test as you search for a solution to each of these perplexing number search puzzles. With page after number search-filled page, this premium collection of puzzles is sure to provide you with hours of entertainment. So, if you think you have what it takes to match wits with Professor Puzzleworth, get ready to get solving as you put your skills to the test with this incredibly entertaining collection of number search puzzles.
Australian Industry Professionals Marketing Articles
Australian Industry Professionals Marketing Books
Australian Industry Professionals Marketing