Australian Industry Professionals Marketing





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Australian Industry Professionals Marketing

Marketing - Australia - Industry - Online Marketing

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Internet Marketing And Search Engine Optimization

RRP $17.99

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It is difficult finding someone who really knows what they are doing with Internet Marketing and Search Engine Optimization. There are many that would like you to believe they are experts, but they could very well get your site de-listed. This is a short guide designed to aid high end professionals to learn enough about Internet Marketing and Search Engine Optimization in order to intelligently hire the right person for their marketing efforts online.


Strategic Marketing In Hospitality And Tourism

RRP $432.99

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This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems. The distinct characteristics of this piece of scholarly work lie in its: 1) update of the most recent progress made in the field of strategic marketing with special emphasis on online marketing strategies, 2) presentation of a strategic online marketing model that embraces a holistic tourism systems approach, 3) offering global insights into the manner strategic on-line marketing perspectives are pursued by different tourism sectors, and 4) developing a smart marketing paradigm that integrates different tourism sectors to promote value chain offerings in a sustainable manner. Particularly, this book makes a unique contribution to existing literature by furthering the strategic online marketing model to embrace a smart systems perspective.


Social Media Marketing For Beginners

RRP $16.99

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Worried How to market your upcoming college fest? Thinking How will you spread news about your newly open store?Want to sell online but Don't know How to market it online? Don't want to spend money on costly marketing books and agencies?Well This Book has all the answers .Even if you are new to social media, This brief guide will enrich you with every possible key detail about marketing your product without spending a penny.the book helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and blogger and helps you in making a fully reliable marketing strategy through social media


The Online Educator

RRP $579.99

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The internet is changing the way we live and education has always played an important part in shaping our lives. It is now time for education to capitalise on the Internet's capabilities to create a new learning environment for tomorrow's students.
The Online Educator provides much needed straightforward advice on how to create a web-based education system. From Administrative planning and selecting resources to individual course development, it offers clear, novice-friendly information on the entire process of online learning. Key features include:
*clear definitions of common terms and concepts
*a practical 'how-to' approach with useful checklists
*a discussion of the issues for students and teaching staff
*links to useful websites and other resources.
Based firmly on current distance learning research, yet accessible and very readable, this book will be indispensible to anyone interested in developing online education.


Marketing Management

RRP $511.99

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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others.

With global contributions grounded in the authors' primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.



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Australian Industry Professionals Marketing Articles

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Australian Industry Professionals Marketing Books

Marketing Australia Industry Online Marketing
Professionals Marketing Professionals Online Professional Marketing Search

Australian Industry Professionals Marketing





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